An Awkward Story

Fresh

RAW

WHERE IT ALL STARTED

Awkward Cup owner, Jerrick Daniels, never envisioned owning a smoothie shop. In 2016 while living in Michigan, Jerrick encountered a problem. The night before a game party was scheduled to take place at his Inkster home, thieves disconnected the central air condenser and made off with it. It wasn't until one hour before guests were to arrive that Jerrick noticed his house wasn't cooling down on a 94 degree day. But he came up with a plan!

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OUR PURPOSE

MISSION

VISION

VALUES

Building relationships out of smoothies!

A universal comfort zone where everyone can create a memory together with a smoothie!

Positive Vibes; Unity
Integrity; Transparency
Collaboration; Fun
Quality; Promote Uniqueness

“Success without failure is luck without ever being bullied by turmoil.”

— Jerrick Daniels, owner of The Awkward Cup

TimeLine

Owner, Jerrick Daniels moves from Michigan to Georgia on October 19th.

Begins search of location for first Awkward Cup storefront.

Signed 2 year lease February 23rd, with 6 months free rent to build out shop.

Finds location in Snellville.

Fresh

RAW

AN AWKWARD STORY

WHERE IT ALL STARTED

OUR PURPOSE

MISSION

VISION

VALUES

TimeLine

Owner, Jerrick Daniels moves from Michigan to Georgia on October 19th.

Begins search of location for first Awkward Cup storefront.

Signed 2 year lease February 23rd, with 6 months free rent to build out shop.

Finds location in Snellville.

Demolition

Search for building contractors begin in Georgia.

Contractor chosen, agrees to 50% down payment to start build-out.

Contractor works 3 days then disappears with 50% of funds to build smoothie shop.

No loan used to build shop.

Scammed again by contractors.

Owner, Jerrick Daniels has no choice but to DIY the entire project.

Owner uses internet videos to learn how to finish project himself.

Fire occurs next door at China Chef Restaurant, ruining the project.

Owner 89% complete with DIY build-out of smoothie shop.

Insurance claim delay prolongs rebuild.

Cleanup and rebuild from fire still underway.

17 months into contract with no profits. Running out of money.

Insurance claim finally settled.

Grand Opening scheduled for March 2020

COVID-19

Feb 2018

May 2018

July 2018

July 2019

Jan 2020

Oct 2017

Jan 2019

Mar 2020